The agency
Agency prices. Months of meetings. At the end you own an invoice and a product nobody on their side cares about.
Sheet 01 / The offer
You have customers, a market you understand, and the nerve to pick up the phone. What you don't have is the software. We build it — the app, the platform, the store — and instead of billing you like an agency, we become your partner in it.
3 partner seats open. When they're gone, they're gone.
Sheet 02 / The gap
Selling is the hard part. Most builders can't do it, and most sellers can't build. So the idea sits there, year after year, because every road to the software is broken.
Agency prices. Months of meetings. At the end you own an invoice and a product nobody on their side cares about.
Cheap, until they disappear halfway through with the only copy of your code in their head.
Fine for a weekend. Then your first real customer asks for the one thing it can't do.
The cost isn't the quote you couldn't afford. It's the years the business didn't exist.
Sheet 03 / The deal
Ten minutes. Tell us what you sell, who buys it, and what software is standing in your way.
Thirty minutes with Ryan. We're both deciding. Most applications stop here, and that's the point.
If we take you seriously, we build a working demo of your product together, before any money moves. You'll click it, not imagine it.
It pays for the brand, the written partnership agreement, and build kickoff. It is also the filter between people with an idea and people who are ready.
We carry the full build and keep improving it. You run the company and bring in customers. Ownership and revenue are shared on terms we both sign.
Sheet 04 / The work
Two groups, and we keep them honest. The first are businesses running on our software right now. The second are demos: built, working and online, not yet launched. Click any of them.
In operation 8
Businesses running on this software today.
In demo 5
Built, working and online. This is the stage a partner's product reaches first.
Sheet 05 / The filter
If you can't find $2,500 for your own company, you're not ready yet. That's not an insult. It's the filter.
Sheet 06 / The math
Right now we are taking partners only. The other column is there so you can see what the same software costs when you pay for it alone.
Open now / by application
$2,500 founding fee, plus shared ownership
For reference / paying for it alone
$25,000+ estimate for a proprietary custom build you own 100%
That is the honest price of custom software. It is also why most good ideas never get built. If you would still rather own all of it, say so in your application.
3
Partner seats open / Fall 2026
A partnership is a long commitment, so we only take a few. When these are filled the application closes until one of them is launched.
Sheet 07 / Straight answers
One human, Ryan Bolden, directing a synthetic engineering team: AI engineers, a QA agent and a security agent working inside a gated process where nothing ships until its checks pass. That's how a studio this small carries builds that usually take an agency and a season. You talk to Ryan. Always.
It's agreed per company and written down before the founding fee is paid. It depends on what you bring: an existing business with customers is a different conversation than a new one. You run the company day to day either way.
The brand identity, the domain, the written partnership agreement, and the kickoff of the full build. It is a fee for that work. It is not a purchase of shares and it comes with no promise of results.
Most new companies don't, and we won't pretend otherwise. The demo step exists so we both find out early and cheaply. If either of us walks away after the demo, no fee is due.
Sell. Talk to customers every week, bring back what they say, and share the numbers on a standing call. We'll build whatever that conversation proves is needed.
Yes. The software becomes its own venture alongside your existing business, with its own written terms. Your current company stays yours.
We cover the cost of building. Once the product is live, running costs such as hosting, text messages and phone minutes are expenses of the company, passed through at cost with no markup.
Right now we are taking partners only. If you would rather own 100% of a proprietary custom build, plan on an estimate of $25,000 or more, and tell us in your application. We will give you a straight answer on whether we can take it.
Sheet 08 / Application
Short, honest answers beat long impressive ones. Ryan reads every application himself.
Rather say it than type it?
Talk to our assistant for about three minutes. It takes the same details and sends them straight to Ryan.
Ryan reads these himself. If it looks like a fit, you'll get a call within two business days. If it doesn't, you'll get a straight answer by email.